Technology boosts global Olympic viewership?

The opening ceremonies were incredible. But then, it makes me wonder why I had to wait until 7:30 to see them. While waiting, I composed the following thought-piece:

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Beijing, China – One of the most spectacular opening ceremonies in Olympic history unfolded today, observed around the world by an estimated 1 billion people. …

In the restricted US market, an estimated 100 million people observed Opening Ceremonies nearly ¬†24 hours after they occurred in China. ¬†Unlike many other media-restricted nations, US viewers remain surprising indifferent to the legislative filters placed on their view of world events. American’s happily filed into their living rooms at the anointed time of 7:30 EST, thus ensuring this important viewer base would watch the games only at the revenue-maximizing time of day.