As noted by several observers, including Gizmodo, Steve Jobs was very conspicuous about sharing the stage with other product thought leaders at Apple’s latest notebook event. This seems to support my previous post, which suggested Apple would achieve enormous signaling benefit from revealing more about Apple’s strong organizational competencies.
Part of my team’s original research suggested that the Apple’s internal reward culture was strongly built around product quality, and that this desire to build innovative, high quality products was extremely pervasive inside of Apple’s culture. This thesis was supported by the following exchange on the Q3 earnings call, as captured by Engadget:
Update 3: Hitting harder on the price aspect of netbooks, Steve says, “We don’t know how to make a $500 machine that’s not a piece of junk, and our DNA won’t let us do it.”