Kids vs. the Environment? Which is more important?

In the longstanding “kids vs. the environment” debate, one company decided to split the difference.

Actually, if you click around their web site, it does appear that they are pretty forward thinking about sustainability in Maine, but at first brush, this bottle cap appears more like a plea for help.

By the way, I re-enter the working world on Nov 6, which ought to bring an end to the “observed irony” phase of this blog.